كتاب الإقناع: فن الفوز بما تريد - ديف لاكاني ترجمة زينب عاطف مراجعة سارة عادل

الكاتب: كوكب المنى تاريخ النشر: نوفمبر 24, 2020 آخر تحديث: نوفمبر 25, 2020 وقت القراءة:

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الإقناع: فن الفوز بما تريد - ديف لاكاني

ترجمة زينب عاطف

مراجعة سارة عادل

على مدار هذا الكتاب المشوِّق، يوضِّح لنا المؤلِّف آليةَ عمل الإقناع وجهًا لوجه، وفي وسائل الإعلام، وفي الدعاية، وفي المبيعات. كما يوضِّح خطواتٍ معينةً يمكن الاستعانة بها لتطوير القدرة على الإقناع، والجاذبية الشخصية، والقدرة على التأثير في الآخرين من أجل نَيْل ما نُريد. يُبيِّن لنا الكاتب كيفيةَ دمج عملية الإقناع في الحياة اليومية لكي نكتسب القدرة على التأثير والإقناع بفاعليةٍ وتلقائية؛ وهكذا، سيصبح الإقناع عادةً طبيعيةً كالتحدُّث والسَّيْر.

تحميل كتاب الإقناع: فن الفوز بما تريد مجانا

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